Convertibles: great cars, bad vehicles
Convertible notes (converts, convertibles) are a popular, but poor vehicle for the first investment round for a company. Many disagree. From an investor’s point of view, however, convertible notes rarely make sense, except to bridge to an existing investment at an inflection point into a much larger round.
Contently and Parse.ly selected for 2013 NYC Venture Fellows
Two ff Portfolio company founders, Sachin Kamdar, CEO of Parse.ly, and Shane Snow, CCO of Contently, have been selected for the 3rd class of NYC Venture Fellows, joining fellows from 28 other startups including Codeacademy, SideTour and Pencils of Promise. The highly-selective NYC Venture Fellows program is a collaboration between ...
Mobile Advertising: Engagement Then Click-Throughs
Dan Grigovici of AdMobius wrote an interesting article for AdExchanger recently that talked about the emergence of engagement. His article was written in response to the IAB’s newest report on Digital Ad Engagement and raised an interesting theory on the topic of measurement and optimization.
