You’ve probably read dozens of articles about how to raise capital from venture capitalists. However, as a VC fund, we have the opposite problem: how do we find companies in which to invest?
Prior to joining ff Venture Capital, I published the first-ever study of how private equity and venture capital funds originate new investments, with my coauthor Chris Farmer, CEO of SignalFire and an experienced VC. We drew on our work with leading institutional investors and in-depth interviews with over 150 funds. We published the full report in the Journal of Private Equity, and it's now the #2-most viewed article in their history. Now that I’ve been an institutional VC for a few years, I thought it would be helpful to revisit our findings from the investor side of the table, and share how ffVC approaches origination.