Startups and Domain Names: Three Factors to Consider

Startups and Domain Names: Three Factors to Consider

A good domain name can catch attention, biasing people to prefer your company over competitors, and making it easy to reach the website if and when they decide to use it. A bad domain name can sink you. Like a storefront and location in the offline world, your domain name is the very first vehicle by which potential investors/customers/employees evaluate your company before they even engage.

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4 Unconventional Recruiting Tools That Every Startup Can Use

4 Unconventional Recruiting Tools That Every Startup Can Use

There’s a war for young talent raging among America’s startups right now. All the best companies have booths at college job fairs, and help-wanted postings are sprouting like daisies on career websites. What this means is easy: if a startup wants to attract “A-list” candidates, it’s going to need the best recruiting tools around. The problem, of course, is that every other small business in America is using them too.

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Playdek Is Serious About Play

Playdek Is Serious About Play

Founding a new video game publisher is a daunting task. Every day the video game industry gathers momentum in its headlong dash to the “social mobile” space and the old guard of what we knew as the video game business are being left behind. Or they are disappearing altogether. At Playdek we have noticed and we’ve taken the trend very seriously...

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Don’t Look Now, Your Costs are Showing: Cost of Goods Sold in SaaS Companies

Don’t Look Now, Your Costs are Showing: Cost of Goods Sold in SaaS Companies

Accounting. Accruals. GAAP. These words are probably not the first things that pop up in the mind of a startup founder as he or she assembles a team, develops a product, acquires customers and runs a business. As CPAs, though, we believe that these and other related issues a should be treated as critically as any other business decision.

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Co-working spaces for companies, not consultants

Co-working spaces for companies, not consultants

We started Centzy in June 2011 with two people. Centzy is now six people and will be at eight in May. Between joining an incubator, traveling, being displaced by Hurricane Sandy, and general moving around as we grow, we've now worked out of over a dozen different co-working spaces over the last two years. We are currently based in WeWork Labs in West Soho and love it here.

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Pros and Cons of Performance Pay for Journalists

Pros and Cons of Performance Pay for Journalists

Gawker’s Big Board, which hangs prominently in the Gawker’s headquarters tracking the top performing stories, has long been lauded as a key to the success of Nick Denton’s publishing empire. Even old school publishers like Forbes have embraced performance pay... So does performance pay make sense for brand publishing? Let’s examine some of the pros and cons.

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New Director of Communications at ff VC

New Director of Communications at ff VC

Last week, I joined ff Venture Capital in a newly-created role as Director of Communications. I will be handling the public relations and communications strategy in-house for ff and will be working closely over time with our 60+ portfolio companies.

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Intern at a breakout startup this summer--or a VC firm!

Intern at a breakout startup this summer--or a VC firm!

Do you hack fast and break stuff? Do you eat, sleep, and breathe startups? If so, we would love to speak to you.

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Deep Linking in Email Marketing: How it Works, and Why it Rocks!

Deep Linking in Email Marketing: How it Works, and Why it Rocks!

The beauty of deep linking is that it eliminates extra clicks, brings content closer to consumers, and enables people to more easily take the actions they intend on taking. This eliminates friction from the process of taking action (for example, launching and using a mobile app), resulting in more people actually taking the action that you’d like them to.

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ESPN Athletes With Serious Klout

ESPN Athletes With Serious Klout

What do comedy and sportsmanship have in common? A few athletes profiled on ESPN love using social media to show their wit.

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