Deep Linking in Email Marketing: How it Works, and Why it Rocks!

Deep Linking in Email Marketing: How it Works, and Why it Rocks!

The beauty of deep linking is that it eliminates extra clicks, brings content closer to consumers, and enables people to more easily take the actions they intend on taking. This eliminates friction from the process of taking action (for example, launching and using a mobile app), resulting in more people actually taking the action that you’d like them to.

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ESPN Athletes With Serious Klout

ESPN Athletes With Serious Klout

What do comedy and sportsmanship have in common? A few athletes profiled on ESPN love using social media to show their wit.

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Helping startups hit a home run, VC Style

Helping startups hit a home run, VC Style

Lots of venture capitalists claim to add value to the companies in which they invest. But how do they do it? And does it really produce better returns for their investors?

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Your Idea is Only 5% of the Journey  (Part 1 of 2)

Your Idea is Only 5% of the Journey (Part 1 of 2)

When we first started Distil, we knew we had a great idea. The problem is that being an entrepreneur isn’t about ideas as much as it is execution. There are millions of great ideas in the world, but if you can’t successfully build or execute on them, they stay just that...

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 The Spring 2013 ffVC Interns

The Spring 2013 ffVC Interns

Justine is a current MBA student at the Yale School of Management, entering as a Silver Scholar. She graduated from NYU Stern with a BSc. in Finance and Economics and spent her undergraduate summers in Indonesia working in rural banks and learning rudimentary Bahasa Indonesia. Justine also previously worked at ...

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Is this the Future of Language Learning?

Is this the Future of Language Learning?

Google debuted their mysterious “Glass” device just last year, and since then it’s garnered attention across the tech scene and even the fashion industry. Now with even more details being exposed at SXSW, it’s even more clear that Glass and wearable computing are the next “big thing.” Glass is meant to be additive to our lives by giving us an implicit and novel interface through which we can filter our experiences and access ...

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Part Three: To Yahoo Or Not To Yahoo (How To Tell If Telecommuting Jobs Will Work For You)

Part Three: To Yahoo Or Not To Yahoo (How To Tell If Telecommuting Jobs Will Work For You)

So we saw a few valid arguments for and against telecommuting jobs, but everything still comes down to individual cases. You must ask a few honest questions of your employees and company as a whole. You may learn that your company could happily support telecommuting jobs after all. Or, you may reinforce your belief that it would doom your business like Yahoo.

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Part Two: Fully Distributed Teams: are they viable?

Part Two: Fully Distributed Teams: are they viable?

It has become increasingly common for technology companies to run as Fully Distributed teams. That is, teams that collaborate primarily over the web rather than using informal, face-to-face communication as the main means of collaborating.

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High Returns On A Small Fund Challenge Low Returns On A Big Fund

High Returns On A Small Fund Challenge Low Returns On A Big Fund

Let’s say you decide to invest in a VC fund. Congratulations: you’re now supporting the least unpopular part of the investing industry. That said, how do you avoid suffering the poor median returns the industry is known for? Assuming you have a large amount of capital to invest, the relatively easy decision is to invest in one of the brand-name, multi-billion dollar VCs. However, the conventional wisdom is that small VC funds have ...

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Part One: How Working Remotely Empowers Employees and Fails to Make Business Sense

Part One: How Working Remotely Empowers Employees and Fails to Make Business Sense

There has been some interesting controversy recently with regarding to remote work. Let me sum it up by putting it in two camps: “Marissa Meyer is wrong, remote work is empowering brilliant employees who wouldn’t be in the workforce otherwise” and “Marissa Meyer is right, because she is energizing the company by getting people physically and mentally together”.

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