Everyone wants more users, yeah? So why do we limit ourselves to English speakers? Presumably because expanding to non-English markets is difficult, time-consuming,and therefore expensive. While that is very true when you consider a full-scale solution involving language, culture, writing conventions and regulatory compliance, we can start small in true Lean fashion.
Apple is going to feature new and updated apps and users will be more likely to download them. Now is the time to make significant inroads into the App Store by embracing the new design paradigm.Of course, we all foresaw the death of skeumorphism and the transition to flat design, but don't forget the update contains much more than that.