Is Mobile the Trojan Horse of Social-Email Integration?
There has been plenty of discourse on “mobile-email” and “social-email” integration, but are marketers taking full advantage of the opportunity to tightly integrate all three? As our infographic from March 2013 revealed, as many as 69% of B2C enterprise email marketing campaigns are viewed on smartphones or tablets, with desktop representing just 31% of total opens...
Deep Linking in Email Marketing: How it Works, and Why it Rocks!
The beauty of deep linking is that it eliminates extra clicks, brings content closer to consumers, and enables people to more easily take the actions they intend on taking. This eliminates friction from the process of taking action (for example, launching and using a mobile app), resulting in more people actually taking the action that you’d like them to.
Realizing Agile Email Marketing: The Future of Video, Content, and Context
Movable Ink was featured in ClickZ today. In an interview with veteran email marketing industry analyst David Daniels, our VP of Marketing Jordan Cohen explained the benefits of Agile Email Marketing, Movable Ink’s new Video in Email solution, and the impact of mobile on email marketing campaigns. Agile email marketing ...
The Importance of Being Relevant
Contributed by Jordan Cohen, Vice President of Marketing at Movable Ink. A new ClickZ column penned by veteran email marketing industry analyst David Daniels puts the spotlight on the importance of relevancy in email, especially in an age of extreme media fragmentation and corresponding digital ADD. Given ...
