Dan Grigovici of AdMobius wrote an interesting article for AdExchanger recently that talked about the emergence of engagement. His article was written in response to the IAB’s newest report on Digital Ad Engagement and raised an interesting theory on the topic of measurement and optimization.
Much has been written about the growing tech presence in New York City over the last two years. Depending on what you read, the scene is “infectious”, “heating up” or it’s just flat out “exploded.” There is certainly an air of optimism here that is unlike many other cities, and a level of innovation that is ushering in a new era of digital media and online interaction. All of this is good news.