Getting Started with Paid Acquisition

Getting Started with Paid Acquisition

Over the course of my time here at HowAboutWe, I’ve learned a simple truth: paid acquisition — done well and for the right product — provides a relatively predictable and controllable way to acquire users. Success in this field requires a comprehensive understanding of your customers, creativity...

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Ryan's Dating Secrets Revealed: HowAboutWe Couples

Ryan's Dating Secrets Revealed: HowAboutWe Couples

After a while, I started hearing rumblings of a HowAboutWe for Couples, a sort of subscription date service. I’ll admit, at first I was skeptical. One, I just didn’t think I needed help coming up with fun dates, and two, I foresaw looking cheap during the dreaded coupon exchange...

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Online dating moves offline with HowAboutWe

Online dating moves offline with HowAboutWe

The rapid proliferation of online dating sites -- there are thousands of them in the US alone -- speaks to how far the most recent technological revolution has reached, seeping into practically every corner of our lives, including one of our most personal: how we find and connect with romantic ...

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