The Klout Story

The Klout Story

In November 2009, I met a young man named Joe Fernandez. A good friend of mine, Michael Yavonditte, told me Joe was working on something intriguing and that I had to meet him. Joe came to ff Venture Capital with the idea for a business that would measure and quantify...

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Klout and Sony Take Influencers on a Photography Adventure

Klout and Sony Take Influencers on a Photography Adventure

We love rewarding our influencers with exclusive products and experiences. For a recent Klout Perk, we partnered with Sony to take food, travel and outdoor sports influencers on an exclusive photography adventure in San Diego.

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American Airlines’ Admirals Club Welcomes Klout Users in Nearly 40 Locations

American Airlines’ Admirals Club Welcomes Klout Users in Nearly 40 Locations

We think we’ve found another way to top ourselves…

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Startups and Domain Names: Three Factors to Consider

Startups and Domain Names: Three Factors to Consider

A good domain name can catch attention, biasing people to prefer your company over competitors, and making it easy to reach the website if and when they decide to use it. A bad domain name can sink you. Like a storefront and location in the offline world, your domain name is the very first vehicle by which potential investors/customers/employees evaluate your company before they even engage.

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ESPN Athletes With Serious Klout

ESPN Athletes With Serious Klout

What do comedy and sportsmanship have in common? A few athletes profiled on ESPN love using social media to show their wit.

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Using Data to Track Hiring Success

Using Data to Track Hiring Success

Less than a year ago, Klout was spending north of $64,000 per new hire. Our processes were disorganized and inefficient. We were outsourcing most of our recruiting and making hiring decisions based on unstructured conversations. We had no unified applicant tracking system. Since then, however, we've increased candidate flow by ...

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Social Privacy

Social Privacy

I was watching Mark Suster and Tom McInerney on This Week in Venture Capital mainly for fun, though Tom is a good friend. If you have not watched it you should as it is highly engaging. Well into the discussion Tom and Mark delve into privacy and Tom mentions that ...

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"I Don't Use Twitter" - Huh?

"I Don't Use Twitter" - Huh?

I hear this from a lot of very intelligent people. In fact, when I ask someone if they tweet I generally know the answer before I even ask it. I do not then proselytize, but it is instructive how many people do not understand the benefit of using Twitter. To ...

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Online Reputation

Online Reputation

[Okay, this post refers to a portfolio company, and hopefully is not seen as a shameless plug] During the due diligence for a recent investment in Klout by my fund, ff Asset Management, we have been thinking about online identity and reputation and trying to understand what is changing here. ...

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