effectively
 How to Judge a Startup Idea

How to Judge a Startup Idea

I periodically serve as a judge at pitch events for companies raising funding. I assess each company against ffVC's standard criteria for investing.

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 Just the Basics: Social Media

Just the Basics: Social Media

I have been spearheading the ff Venture Capital social media channels for a couple of years, and have learned many Do's and Don'ts that I want to share...

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Deep Linking in Email Marketing: How it Works, and Why it Rocks!

Deep Linking in Email Marketing: How it Works, and Why it Rocks!

The beauty of deep linking is that it eliminates extra clicks, brings content closer to consumers, and enables people to more easily take the actions they intend on taking. This eliminates friction from the process of taking action (for example, launching and using a mobile app), resulting in more people actually taking the action that you’d like them to.

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Realizing Agile Email Marketing: The Future of Video, Content, and Context

Realizing Agile Email Marketing: The Future of Video, Content, and Context

Movable Ink was featured in ClickZ today. In an interview with veteran email marketing industry analyst David Daniels, our VP of Marketing Jordan Cohen explained the benefits of Agile Email Marketing, Movable Ink’s new Video in Email solution, and the impact of mobile on email marketing campaigns. Agile email marketing ...

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Mad Men Made Mad by Marketing New Normal

Mad Men Made Mad by Marketing New Normal

On my last trip to San Francisco I happen to catch 10 minutes of Carlie Rose. Jeff Bezos was being interviewed and there was something he said that I though was particularly significant: Before if you were making a product, the right business strategy was to put 70% of your ...

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